Amnesty International Organisation

Background:
-Amnesty International (AI) is a worldwide movement of people who campaign for internationally recognized human rights.
- AI has a varied network of members and supporters around the world. At the latest count, there were more than 2.2 million members, supporters and subscribers in over 150 countries and territories in every region of the world.

Objective: To urge people to actively participate in the projects, initiated by Amnesty International Organisation against physical abuse on women.

Target Audience: Youth of today (age: 18-25 years)

Single-minded Proposition: ‘Speak out’

Why are we communicating?
In today’s day and age, a steep increase in the number of abuse cases (ranging from physical abuse, sexual abuse to domestic violence) is still witnessed. And a common observation in all these cases is that, there are enough number of people who despite having knowledge about such a crime taking place in their surroundings, haven’t raised their objection against it. Despite being educated and knowing the nature of the crime, they haven’t raised their voice against it and consciously chosen to keep quiet about it. This needs to be changed. The victims cannot speak out on their own. They need to be told they are not alone and that they should not feel helpless. They need to be shown that there is help and support available.
All this needs to be told by those who know the victim, who can see someone being victimized. They need to reach out to the victim. And by becoming a part of the projects initiated by Amnesty International, help the ones they know and many such others who are being victimized. That, it is your right to fight for someone else’s right.