Target Audience: Men and women who have medically been declared overweight or obese, SEC A,A+,B+, residing in urban cities
Single-minded Proposition: ‘Battle weight issues making VLCC as your main weapon.’
Why are we communicating?
Traditionally VLCC has mostly followed a before and after approach in all its communication for weight loss. This campaign attempts to give it a new look. It aims to infuse a fighting spirit in all those who are overweight and wish to do something about it. It urges them to treat this problem of weight loss no less than a battle and a battle that has to be won at all costs.
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