Target Audience: Men (age: 18 and above); mostly all the Playboy enthusiasts
Single-minded Proposition: ‘Be a man. Own a Playboy.’
Why are we communicating?
Playboy has universally come to be accepted as the one thing which all men, regardless of age, creed, caste, background etc. love to indulge in, from the minute adolescence sets in. There is no one like Playboy that can tempt and grab the attention of men, besides the women in Playboy. The communication just attempts to tease such desirable fantasies of men and associate them to playboy.
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