Bose

Objective: To promote the men’s jewellery collection recently introduced at Tiffany.

Target Audience: Male and female (Age: 25-50 years), SEC A, A+, B+, Gizmo enthusiasts.

Single-minded Proposition: ‘There is no one better when it comes to superior quality sound.’

Why are we communicating?
The communication just aims to re-establish the supremacy of the brand in the category of sound.