Tiffany

Objective: To promote the men’s jewellery collection recently introduced at Tiffany.

Target Audience: Male (Age: 25-50 years), SEC A, A+.

Single-minded Proposition: ‘If you are looking for class, sophistication and a unique style, all of it in jewellery, look only for Tiffany.’

Why are we communicating?
Gone are the days, when men shopping for jewellery for themselves is mocked or looked down upon. A steady rise in the number of men wanting to sport a pierced ear or other forms of jewellery on themselves has been observed and has fast caught on as a popular trend. Keeping this in mind, Tiffany, the world’s best known brand for jewellery, has also started an exclusive range of jewellery for men. The communication for this has been kept simple with a subtle hint of humour to suit the subject.