Objective: To launch Lloyd Garment Dryer in the market.
Target Audience: Male and female (Age: 25-50 years), SEC A, A+, B+, who are keen on experimenting with the latest technology has to offer.
Single-minded Proposition: ‘The new fashion of drying your clothes – Lloyd Garment Dryer.’
Why are we communicating?
The communication aims to familiarize the masses with the appliance called the garment dryer. Traditionally, Indian masses although now extremely at ease with using a washing machine, but are still unfamiliar and hesitate to use a garment dryer. So, the challenge was to inform the target segment that the method they use to dry their clothes, which is the old and faithful cloth stand is now redundant and obsolete in use. And hence, they need to switch over to the latest fashion of drying clothes.
About Me
- Aish
- I feel at peace when I’m lost. Scattered thoughts play around. All in attempts to whisk me away alone, while I keep my distance, and just flirt with them all. Questions that look for answers. Temptations, that yearn for satisfaction. Emotions never felt before, it’s time to move on. A heart that loves to love, a restless soul. I learn to live with my gypsy soul.
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